Accurate market research is needed for two key reasons; firstly to inform the business model and route to market, and secondly to convince potential investors and other partners that the market opportunity is attractive and relevant.
Market Research Training
This one day course will run across two half day sessions on:
- Session 1: Monday 15th November 09:30 - 12:30
- Session 2: Tuesday 23rd November 09:30 - 12:30
The aim of this course is to provide entrepreneurs with the skills needed to both prepare and analyse market data that accurately profiles the scale of a given business opportunity.
Session 1: Monday 15th November 09:30 - 12:30
Setting the scene
A brief summary of the different contexts where entrepreneurs typically generate and use market research.
How to identify and rank applications for platform technologies
Some technologies do not have a clear application, or have so many it is hard to prioritise the important ones. This section focuses on ways to identify and screen applications for a technology.
The market research process
This section addresses how to generate good information when you don’t have funding for an external expert and how to identify the key information required to make the right decisions to patenting, licensing and spinouts.
Session 2: Tuesday 23rd November 09:30 - 12:30
Market referencing
Market profiles are essential, but you also need to know whether or not there is any market pull for a technology; the only way to do that is to speak to key stakeholders (customers, end users) in the market. This section talks about how to identity key contacts, how to approach them and how to structure the telephone call or meeting to maximise the information gathered.
An investor’s perspective
Market research is often presented to an investor as part of a data package. This section discusses what they will want to see and how it should be organised.
